Zoe is the proud owner of Tiger Lily Collective, a local MKE-area business offering cosmetic & paramedical tattooing, and other comprehensive health, wellness & beauty services.

Before starting TLC, she had a career in corporate FP&A (financial planning & analysis), working as a financial analyst. (Think internal budgets, forecasts, strategic planning, etc.) Though it may sound like a pretty wild career change, her soft skills actually translated REALLY well to cosmetic tattooing: Being a detail-orientated perfectionist, with a gentle hand, a strong affinity for pattern recognition, and a secondary education in engineering and business, she realized quickly when she took her first PMU class, that she had a knack for this work! Grateful to have found a passion that blends STEM and art, she built a business,  through which she can help people heal & build confidence.

As one of the few Board Certified cosmetic tattooists in the state, Zoe take immense pride in her expertise. To stay on top of this ever-growing and evolving industry, she regularly participates in advanced training programs and conferences. Her commitment to further education ensures that she can always offer top-tier services and exceptional experiences to her valued clients.

Outside of the professional world, Zoe is an avid traveler and a serious foodie. She loves a good game night, spa day, or thrilling adventure, from spelunking to skydiving! But over the these past several years, starting and building her business, just finding time to relax at home and snuggle cats is her idea of a good time- that and trying to stay active with Barre classes!