At Rooted Nutrition, our journey began with a simple but profound belief: that the food we consume has the power to heal, and that the integrity of our supplements should be held to the same high standard as the food on our plates. As an herbalist with over two decades of experience in the supplement industry, I saw a gap between what was promised and what was delivered. The market was flooded with products claiming to be “whole food” that were anything but, often produced by faceless corporations more concerned with profit than with the well-being of their customers or the planet.
This realization became our “why.” We started Rooted Nutrition to bring the farm-to-table movement to supplements, creating a company founded on ethics, honesty, and integrity. We are a family-owned business, which allows us the freedom to prioritize our values over the demands of investors. This means we make choices that are good for people and the planet, even if they aren’t the most profitable. We are proud to say that we never sell products from massive corporations like Nestle.
While we offer a diverse range of products, including whole food supplements, herbs, probiotics, beef organs, maca, cacao, and more. We have found our community particularly loves our Direct-Trade Ceremonial Cacao. This product embodies our mission—it is ethically sourced, traceable through our Farm-to-Bottle Project, and produced using regenerative agricultural practices. This commitment to transparency and sustainable practices is at the heart of everything we do.
Our “why” extends beyond the bottle. We believe in fair pay for farmers and laborers, knowing that the quality of our supplements is directly linked to the well-being of the people who grow our ingredients. Our dedication to truth in advertising means you can trust that what’s on the label is what’s in the bottle. At Rooted Nutrition, we are not just selling supplements; we are building a movement —a community that believes in the power of whole foods, ethical sourcing, and a healthier planet for all. This is our promise to you, and it’s what makes Rooted Nutrition a business you can feel good about supporting.
