Not Your Merch is a bold, statement-driven apparel and accessories brand proudly owned and operated by a Latina mother-daughter team. We create outspoken, inclusive designs that celebrate individuality, equality, and self-expression — with a little bit of attitude and a lot of heart.

Our shop features a wide range of products including graphic t-shirts, tanks, hoodies, hats, mugs, tumblers, stickers, pins, decals, and more — all designed and made in-house with high-quality materials and a personal touch. Every piece we make tells a story, sparks conversation, and empowers those who wear it.

At Not Your Merch, we stand for creativity, community, and unapologetic authenticity.