LuLuBdesign is a woman-owned fashion brand rooted in creativity, movement, and self-expression. Founded by designer Linda Mason, the line began with a simple desire: to create effortlessly beautiful pieces that women could throw on and feel instantly themselves—free, confident, and artfully put together.
Our signature piece. the LuLuwrap, is a flowy, boho-inspired silk chiffon wrap that transforms with bespoke buttons into a shawl, scarf, capelet, or cover-up. It’s our best-seller for a reason: light as air, bold in color, and endlessly versatile. Pair it with a tee and leggings or layer it over a dress to go from beach day to dinner party with ease.
What started as silk wraps has grown into a collection of dusters, leggings, graphic tees, and tote bags, all designed to be worn your way. The look is boho luxe with a soul, rich with color, comfort, and movement, just pieces that flow with you through every part of your life.
Each design is an original, limited edition, made in small batches with care. We create the art and have it printed onto silk chiffon. Every item is made to mix, match, layer, and travel well—because our customer is a woman who’s going places, whether that’s across town or around the world.
At LuLuBdesign, we believe clothing should reflect your inner world—vibrant, changing, and beautifully your own. We design for women of all ages who want to express themselves with ease and elegance—no trends, no rules, just freedom.