Fifi Champú was built for beauty lovers who expect more—from their products, and from the brands they support.

We believe you can have it all: salon-quality performance, bold aesthetics, and packaging that doesn’t trash the planet. We were tired of the same beige “clean beauty” brands and couldn’t find the high-quality, plastic-free products we wanted to use—so we started our own company.

Fifi Champú offers a premium line of shampoo and conditioner bars made without plastic, phthalates, or greenwashing. Each bar is designed to make your transition to solid haircare effortless—and joyful. Our packaging is 100% plastic-free and home-compostable. Our products are cruelty-free and made in the U.S.
We’re here to challenge the beauty industry’s toxic standards, one lather at a time.

From our founder, Tiffany Burns:
“With everything happening in the world, it’s easy to feel guilty for creating a brand that centers joy, but I believe joy is resistance. Being a Latina founder is resistance.

I didn’t start Fifi Champú to become a billionaire. I started it to stop corporations from poisoning us with microplastics and toxic chemicals that are disrupting our hormones and giving us cancer. If you’re looking for a clean beauty brand that’s honest, effective, and aligned with your values, we’re glad you found us.”

Fifi Champú is proudly Mexicana-owned and stands firmly against racism, environmental destruction, and the anti-immigrant policies of both the Trump administration and the U.S. government at large.

We believe clean beauty should be radically inclusive, easily accessible, and always full of heart.