Hi, I’m Jo. I am an indie nail polish maker from the PNW. I sell artisanal, hand-made nail polishes. I started my business this year after I became obsessed with the indie nail polish community. My lacquers are 21-free, and vegan (meaning they don’t contain many of the harsh chemicals found in mainstream polish).
I started this business as a way to channel my rage at the current situation of America and the wider world into a creative outlet. I find the whole process soothing – from brainstorming the recipes, to sourcing the materials, to mixing, bottling, selling and marketing.
My goal is to help everyone (regardless of gender and sexuality) feel comfortable buying polishes that bring them joy. Down the line I plan to donate to LGBTQIA2S+ charities when I have the funds to do so.