Amaranth & Rue is an independent bath, body, beauty, and fragrance brand crafting thoughtfully made products that balance bold aesthetics with responsible practices. Known for richly scented soaps, lush perfumes, and artful personal care, the brand champions skin-friendly formulas without sacrificing color, creativity, or indulgence. Every product is designed to feel joyful, expressive, and intentionally made—proof that sustainability and modern luxury can beautifully coexist.