Mari Herrara is the creator behind Market by Mari, a San Diego–based shop for clever, cozy, and slightly chaotic bookish merch. From adorable e-Reader accessories to witty stickers, her designs let readers show off their personality — one page (or Kindle swipe) at a time.
Mari joined Little Blue Cart & Market to be part of a creative, inclusive community that uplifts small businesses and celebrates individuality. For her, “shop your values” means spending intentionally — supporting makers who lead with kindness, inclusivity, and creativity instead of corporations that see customers as dollar signs (and occasional space tourists). Through Market by Mari, she brings joy, connection, and a little literary mischief to readers everywhere.
Market by Mari is your go-to shop for clever, cozy, and slightly chaotic bookish merch. Located in San Diego, Market by Mari offers cute e-Reader accessories and stickers that let you show off your personality one page (or Kindle/Kobo swipe) at a time.


