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Little Blue Cart began with a single, honest moment. Kate recommended a local photographer, and Erin asked, “But who did she vote for?” That question changed everything. It sparked the realization that our purchases—every single one—carry power. After the 2024 election, we turned that idea turned into action and build Little Blue Cart around a kitchen table. Our goal is simple: make it easy to support businesses that share our values of democracy, equality, and freedom.
As military spouses with over 30 years of combined experience running small businesses, we know the juggle all too well: the moves, the restarts, the kids, the late nights, and the drive to keep creating something meaningful no matter where you land. Every relocation taught us something about grit and how powerful small business owners can be when they refuse to give up. That resilience became our mission: to lift up others doing the same.
Little Blue Cart is a growing movement connecting conscious consumers with progressive, values-driven businesses. And this isn’t just about shopping. It’s about shaping the kind of future we all deserve: one cart, one choice, one community at a time.
At Little Blue Cart, we believe every dollar you spend is a vote for the kind of world you want to live in. That’s why we’ve built a progressive small business directory designed to connect conscious shoppers with independent, purpose-driven businesses.
More than a list of names, it’s a movement—highlighting BIPOC-owned, veteran-led, women-run, and sustainability-minded ventures. Together, we can make every purchase count.
We’re not just a progressive small business directory—we’re a growing movement of makers, dreamers, and doers who know that shopping small and shopping our values can actually move the needle.
We carefully vet every business before they join the Cart, so you can shop with confidence—knowing you’re supporting owners who believe in fairness, freedom, and a future that works for all of us.
Because when we build stronger communities, we create real, lasting change.
Let’s turn everyday purchases into powerful action. One intentional cart at a time.
Want to Shop According to Your Values? Little Blue Cart Can Help | Katie Couric Media
How to Vote With Your Money | SheCan Media
How Two Military Spouses Built a Purpose-Driven Brand that Went Viral | Post & Beam
Erin & Kate, Founders of Little Blue Cart | Making it Massive Podcast
Coalition of Over 220 Organizations Demand Corporate Accountability from Home Depot, Target and Amazon | Black Voters Matter
Little Blue Cart is more than a small business directory. We are a community of like-minded consumers and business owners committed to a better future.