For the past ten months, Little Blue Cart has helped tens of thousands of conscious consumers find and support more than 700 progressive small businesses. You’ve told us what it meant to finally have a place where you could shop your values. A place with no extremism, no hate, and no hidden agendas.
And you also told us something else:
You wanted a way to shop directly, all in one place.
You wanted an alternative to Etsy and Amazon—platforms that increasingly feel misaligned with your values and frustrating for the small businesses trying to survive there.
You wanted easier, faster, more meaningful ways to support the makers and founders you love.
So we built it.
Introducing Little Blue Market
Little Blue Market is the next chapter of our mission: a curated online marketplace where you can shop directly from verified progressive small businesses without digging, guessing, or navigating platforms that don’t share our values.
It’s built for people who believe:
- Every dollar is a vote for the world we want.
- Supporting small businesses is activism.
- Shopping should reflect your values, not compromise them.
Little Blue Market brings all of this together. One platform. One mission. Hundreds of progressive brands you can feel proud to support.
We Heard You And We’re Building What You Asked For
When our community spoke, we listened. You told us you needed:
- A simpler way to find your favorite progressive small businesses
- A direct shopping experience without leaving the Little Blue Cart ecosystem
- A marketplace that puts ethics, transparency, and democracy first
- A place where small business owners aren’t buried by fees, algorithms, and exploitation
Little Blue Market exists because you asked for it. And because our small business community deserves better.
The Moment Is Now
We’re living in a time when more people than ever are using their wallets for change, from economic blackouts to targeted boycotts of companies funding extremism.
The message is clear: people want their money to mean something.
Little Blue Market rises to meet this moment. No hate. No extremists. No corporate loopholes. Just real people making real things with real values.
If you’ve ever felt powerless, or overwhelmed, or unsure how to push back, you are not alone. This is a way forward. A tangible action you can take every day.
Be First in Line on Launch Day
We’re launching soon and we don’t want you to miss the big day.
Are you a small business interested in creating a shop on Little Blue Market? Join the waitlist here.
Are you a consumer excited to shop Little Blue Market? Sign up for our newsletter to receive Little Blue Market launch announcement.
Help us build a marketplace that stands for equality, democracy, and freedom. Because where we spend matters, and who we support matters even more.
