The Gist of it 27 is a powerful, personally driven shop owned by Julia—a stage‑4 GIST cancer survivor who launched the brand in 2022 as a creative outlet and act of resilience. From witty, sarcastic apparel and enamel pins to themed tumblers and bold statement earrings- think Harry Potter, anti‑Trump sentiments, or metal‑music vibes, she handcrafts each item on her Cricut machine infused with humor, heart, and strength. With a passion for custom work, Julia creates unique pieces that let customers express themselves boldly while supporting her journey