Little Blue Cart began with a simple but telling moment. Kate recommended a local photographer, and Erin asked, “But who did she vote for?” That question sparked the realization that our purchases—every single one—carry power. After the 2024 election, we turned that idea into action and built Little Blue Cart around a kitchen table, with one clear goal: make it easy to support businesses that share our values of democracy, equality, and freedom.

As military spouses with over 30 years of combined small business experience, we know the juggle—constant moves, restarts, kids, late nights, and the grit it takes to keep going. That resilience shaped our mission and our growth. What began as a vetted directory is now a movement connecting conscious consumers with progressive businesses, and in January 2026, it expands with the launch of Little Blue Market, a people-powered marketplace that makes shopping your values easier, more impactful, and built for small businesses, not big tech.